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Keynotes & General Sessions

Hear from some of the biggest and brightest industry thought leaders as they discuss the latest trends and groundbreaking shifts in the unified communications and collaboration space.

Monday, March 16

11:00 AM – 12:00 PM

UC Summit: Reality Check on Progress Toward UC

Virtually all of the market research around UC paints a positive picture: Revenues are up, more licenses are being shipped and more use cases continue to surface.

But UC is also not immune from other trends shaping the world of IT – the growing impact of consumerization, mobility, the Cloud and virtualization. To what extent do these contribute to – or inhibit – UC adoption and deployment?

If your enterprise is preparing to upgrade to next-gen communications and collaboration capabilities in the next 12-18 months, what role should UC play in your architecture strategy and procurement plans, and what are the realistic options for UC service delivery? Join our panel of experts as they analyze and debate these issues.

1:00 PM - 1:45 PM

Mobility Summit: "Mobile First" -- A Slogan or a Strategy?

"Mobile First" has become a common refrain, and it seems well suited for a world where folks line up for blocks to get the latest iPhone or tablet. The question enterprises face is whether Mobile First fits their situation and, if so, how to put it into practice?

Despite the ubiquity of mobile devices, issues like security and manageability remain high on IT’s agenda. BYOD is becoming the norm, but now that the industry has gone through the initial round, what have we learned and what’s next? And what’s ahead for mobile technologies, products and services: Will mobile UC ever take off? How will enterprise mobile infrastructure evolve?

This Mobility Summit will analyze these and other issues, and help you plot a migration path for your enterprise, your network and, possibly, your career.

Tuesday, March 17

9:00 AM -9:15 AM

Conference Welcome and Introduction

9:15 AM - 10:00 AM

EC Summit: Is There a New Model for Enterprise Communications and Collaboration?

For decades, we’ve heard that "convergence" was coming. Well, guess what: It’s arrived, and it’s becoming pervasive. The old boundaries are breaking down, as business apps and processes run across wired and wireless facilities, and are composed of a mix of data, voice, video and graphics.

The blurring of old technology boundaries creates other disturbances in the field -- most notably, what you will buy and from whom? Whether the topic is communications or the data center, video or storage, servers or collaboration services, there are new options for partners and delivery systems. Services and apps can be provided via the Cloud, on-premises or a mix of the two. And WebRTC could alter the landscape and change expectations for how communications and collaboration sessions take place.

So what is the going-forward model for enterprise communications and collaboration? Will the traditional pillars of enterprise communications architecture -- voice vs. data vs. video – be replaced with choices organized around the desktop vs. the network vs. the "Cloud"? If the "consumerization of IT" is inevitable, how will the vendors meet the enduring requirements for security, compliance scalability, manageability and cost-effectiveness? And as consolidation continues within the industry, what are the prospects for genuine competition?

A panel of senior IT executives will discuss these and related issues. The conversation will be essential as you develop your architecture and review your options for systems, services and applications.

10:00 AM -10:30 AM

Photo of Rowan Trollope

Keynote – Cisco

Rowan Trollope

Senior Vice President and General Manager, Collaboration Technology Group

Rowan Trollope is Senior Vice President and General Manager of Cisco’s Collaboration Technology Group, which develops collaboration solutions. He leads a global team responsible for identifying key market transitions in collaboration and managing future growth, expansion, and continued innovation. The group’s portfolio includes collaboration software, devices, infrastructure, and services that enable video collaboration, unified communications, customer contact centers, conferencing, mobility, and desktop virtualization, such as Cisco TelePresence, Cisco Unified Communications Manager, Cisco Jabber, and Cisco WebEx.

During the past two years at Cisco, Trollope has successfully driven a refresh of the entire Collaboration technology portfolio – including new cloud technology and video endpoints, which resulted in winning six prestigious Red Dot design Awards. Under Trollope’s leadership, Collaboration refreshed WebEx and Jabber for the first time since the technology was acquired by Cisco, and launched the new Collaboration Cloud Platform and its accompanying, industry-changing application – Project Squared – during Collaboration Summit 2014. Trollope continues to reinvent Collaboration at Cisco; driving revolutionary ideas and democratizing collaboration.

Prior to joining Cisco, Trollope was the group president of the SMB and the Symantec.cloud Business unit where he lead Symantec's sales, marketing and product development teams in the small and midsized business (SMB) segment as well as Symantec.cloud, the company's Software-as-a-Service (SaaS) business. He was responsible for driving Symantec’s SaaS strategy and expanding cloud-based delivery and customer support models across the Symantec technology portfolio with a focus on enabling the company to better serve the SMB customer segment.

In his time at Symantec he was responsible for the Norton line of consumer products, including Norton Internet Security, Norton AntiVirus and Norton 360; and for key enterprise security solutions, including Symantec Security Information Manager and Symantec Enterprise Security Manager. He holds a variety of patents in computer security and operating systems maintenance.

10:30 AM – 11:00 AM


11:00 AM - 11:30 AM

Photo of Gary Barnett

Keynote – Avaya

Gary E. Barnett

Senior Vice President and General Manager, Engagement Solutions, Avaya

Gary Barnett is senior vice president & general manager, Engagement Solutions, for Avaya, a global provider of business engagement and collaboration solutions. In his current role, Barnett has responsibility for Avaya's Platforms, Contact Center and Unified Communications applications portfolios.

Gary joined Avaya in April 2011 and has most recently been leading the Engagement Solutions team. Prior to that role, he led the UC Applications team. Gary is also a domain expert who was a founding engineer at Octel, the founder and CEO of Prospect Software, and later served as president and CEO of Aspect Communications.

As executive vice president and Chief Technology Officer at Aspect Software, Gary was responsible for corporate planning, product architecture and lifecycle management. He directed strategic partnerships and long-term product integration plans that support enterprise-level applications.

Gary has delivered outstanding leadership and stakeholder value as either a Chief Executive Officer or Chief Technology Officer for over 20 years and is recognized worldwide as an authority on contact center technologies and solutions. In 2006, Gary was recognized by the contact center industry with a Lifetime Achievement Award.

Gary and Sharon Barnett have been married for 30 years, and reside in San Jose, California, and Brentwood, Tennessee.

11:30 AM – 12:00 PM

Disrupter Conversation: Is There Really a Next-Gen Email?

The majority of business communications is done via email. And yet, despite the revolutions triggered by social, mobile and Unified Communications, email remains essentially the same as it was a decade ago.

That situation may be changing. A number of companies have announced new, more unified interfaces and are using business analytics to help sort and organize email and associated calendars and messaging so the people who matter most can reach you first. These interfaces also include more social functionality to facilitate project-focused work among teams.

But can these new systems actually replace email? What will the asynchronous, collaborative tool of the future look like?

If you send or receive email, or if it's important to you how your organization functions, you won't want to miss this assessment of where email is heading, and what the next collaborative workspace might look like. Find out what your options will be moving forward, whether spam will become just an unpleasant memory and how next-gen messaging might change how you approach your migration to Unified Communications.

Wednesday, March 18

9:00 AM - 9:15 AM

Welcome and Award Presentation - Best of Enterprise Connect

9:15 AM -10:00 AM

EC Summit: Life in a Cloud-Based, Software-Intensive Future

The world of communications is changing, and two of the most significant triggers for the evolution are the rise of software and the set of services lumped together under the "Cloud" label. There's Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Infrastructure as a Service (IaaS), hosted PBX and others.

This panel will analyze how this combination will impact the lives and careers of both communications buyers and sellers. What problems does the new paradigm solve and what new ones does it create? What adaptations are needed within enterprise IT, and by the software and system vendors? And how will service levels change for end users and Lines of Businesses (LOBs)?

10:00 AM -10:30 AM

Photo of Zig Serafin

Keynote – Microsoft

Zig Serafin

Corporate Vice President, Skype Business Services

Zig Serafin is the corporate vice president of Microsoft’s Skype Business Services Group. In this role, Serafin leads a global team responsible for the Lync and Skype PSTN business, including engineering, service operations, strategy, marketing, managing future growth, expansion and continued innovation. The portfolio includes voice, video, messaging services, software and devices that enable unified communications, video collaboration, conferencing, and mobility. The group is responsible for Microsoft Lync, Lync Mobile for iOS, Android and Windows, Lync Room Systems, Skype In/Out services, and the industry leading partnership ecosystem of communications solutions providers.

Prior to joining Skype, Serafin was corporate vice president of program management and design for Microsoft's services in geospatial data, aerial photogrammetry, speech/audio/vision processing, location/language understanding, and anticipatory computing. During this time he led the platform development of Microsoft’s artificially intelligent personal assistant: Cortana.

Previously, as president and general manager of Microsoft’s Tellme Networks Subsidiary, he was responsible for overseeing the company’s strategy, product development, and business in telecommunications services and applications.

In 2002, Serafin helped develop a broad strategy that led to the formation of the real time communications group. Microsoft's real time communications efforts received many technical and design industry awards. Serafin also oversaw worldwide sales, field marketing, business development and partner channels. Prior to that, he led new research and development investments, M&A and business development partnerships in Microsoft’s Corporate Strategy and Development Group.

10:30 AM - 11:00 AM


11:00 AM - 11:30 AM

Keynote - Google

Adam Swidler

Technology Evangelist - Google for Work, Google

Adam Swidler leads Apps Solution Strategy on the Google for Work team, helping customers and partners build innovative collaboration and communication solutions on the Google Apps platform. Previously at Google, Adam led the enterprise trust team, educating and evangelizing security and compliance with Google Apps.Prior to joining Google in 2007, Adam was the Director of Product Management for Vendavo, in charge of the Pricing and Margin Management applications suite. Adam was also with Ariba as the senior product manager for eProcurement solutions. He has more than 20 years of experience in enterprise technology. Adam is a Certified Information Privacy Professional (CIPP) and has a bachelor's degree cum laude in economics and mathematics from Fordham University.

11:30 AM – 12:00 PM

EC Summit: How the Service Providers' Agenda Impacts Your Enterprise

Net neutrality gains all the headlines, but the service providers are also working hard to create a new PSTN while walking a delicate balance between their customers' desire for privacy, security and confidentiality vs. the government's concerns for national defense and preemptive takedowns of criminal and terrorists. Meanwhile, continued erosion of revenues from traditional communications and the society's unsatiable thirst for bandwidth wireless and wireline mean that service providers face a never-ending demand for more investment in infrastructure and facilities.

This Summit will offer a hard-nosed assessment of what the FCC is likely to do during 2015, and how its actions or non-actions will impact the prices you pay for carrier service, and the quality of service they're likely to deliver. It will also provide insights about the business drivers and future plans that are motivating the carriers today, and how you should deal with these realities.

Thursday, March 19

9:00 AM - 10:00 AM

EC Summit: Managing in a Software-Intensive World

One of the themes of Enterprise Connect ’15 is software – the industry has evolved into a software-intensive world. That transition has many ramifications, not the least of which is the new challenge of keeping apps and new software-based systems and services running, up to date and secure. But the injection of frequent upgrade and refresh cycles changes the management and maintenance game.

This EC Summit will analyze best practices in operations and management, and give you a framework for coping with the new reality in communications and collaboration.

10:00 AM - 11:00 AM

EC Summit: Security Update for the Industry

11:00 AM – 12:00 PM

Locknote/Town Hall

To wrap up Enterprise Connect, join leading analysts and program Co-chairs Fred Knight and Eric Krapf for conversation, analysis and debate over the major issues covered during the Conference. The issues to be covered include the state of Unified Communications and an assessment of its benefits and challenges; the viability of the Cloud as a deployment model for communications; the progress toward SIP Trunking and a New Public Network; issues around mobility and the vendors’ positioning -- strengths and weaknesses. Come prepared to join the discussion with your questions, comments and perceptions.