Keynote – Microsoft
Corporate Vice President, Skype Business Services
Zig Serafin is the corporate vice president of Microsoft’s Skype Business Services Group. In this role, Serafin leads a global team responsible for the Lync and Skype PSTN business, including engineering, service operations, strategy, marketing, managing future growth, expansion and continued innovation. The portfolio includes voice, video, messaging services, software and devices that enable unified communications, video collaboration, conferencing, and mobility. The group is responsible for Microsoft Lync, Lync Mobile for iOS, Android and Windows, Lync Room Systems, Skype In/Out services, and the industry leading partnership ecosystem of communications solutions providers.
Prior to joining Skype, Serafin was corporate vice president of program management and design for Microsoft's services in geospatial data, aerial photogrammetry, speech/audio/vision processing, location/language understanding, and anticipatory computing. During this time he led the platform development of Microsoft’s artificially intelligent personal assistant: Cortana.
Previously, as president and general manager of Microsoft’s Tellme Networks Subsidiary, he was responsible for overseeing the company’s strategy, product development, and business in telecommunications services and applications.
In 2002, Serafin helped develop a broad strategy that led to the formation of the real time communications group. Microsoft's real time communications efforts received many technical and design industry awards. Serafin also oversaw worldwide sales, field marketing, business development and partner channels. Prior to that, he led new research and development investments, M&A and business development partnerships in Microsoft’s Corporate Strategy and Development Group.