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Keynotes & General Sessions

Hear from some of the biggest and brightest industry thought leaders as they discuss the latest trends and groundbreaking shifts in the unified communications and collaboration space.

Keynote - Google

Adam Swidler

Technology Evangelist - Google for Work, Google

Adam Swidler leads Apps Solution Strategy on the Google for Work team, helping customers and partners build innovative collaboration and communication solutions on the Google Apps platform. Previously at Google, Adam led the enterprise trust team, educating and evangelizing security and compliance with Google Apps.Prior to joining Google in 2007, Adam was the Director of Product Management for Vendavo, in charge of the Pricing and Margin Management applications suite. Adam was also with Ariba as the senior product manager for eProcurement solutions. He has more than 20 years of experience in enterprise technology. Adam is a Certified Information Privacy Professional (CIPP) and has a bachelor's degree cum laude in economics and mathematics from Fordham University.

Photo of Gary Barnett

Keynote – Avaya

Gary E. Barnett

Senior Vice President & General Manager, Engagement Solutions

Gary Barnett is senior vice president and general manager of the Engagement Solutions business unit at Avaya, the leading provider of customer and team engagement solutions. In his current role, Barnett has responsibility for Avaya's customer engagement, team engagement and mobile engagement portfolios.

Gary joined Avaya in April 2011 and prior to his current role, he led the Collaboration Platforms and UC Applications team. Gary is also a domain expert who was a founding engineer at Octel, the founder and CEO of Prospect Software, and later served as president and CEO of Aspect Communications.

As executive vice president and Chief Technology Officer at Aspect Software, Gary was responsible for corporate planning, product architecture and lifecycle management. He directed strategic partnerships and long-term product integration plans in support of enterprise-level applications.

Gary has delivered outstanding leadership and stakeholder value as either a Chief Executive Officer or Chief Technology Officer for over 20 years and is recognized worldwide as an authority on contact center technologies and solutions. In 2006, Mr. Barnett was recognized by the contact center industry with a Lifetime Achievement Award.

Gary and Sharon Barnett have been married for 32 years and reside in San Jose, California, and Brentwood, Tennessee.

Photo of Zig Serafin

Keynote – Microsoft

Zig Serafin

Corporate Vice President, Skype Business Services

Zig Serafin is the corporate vice president of Microsoft’s Skype Business Services Group. In this role, Serafin leads a global team responsible for the Lync and Skype PSTN business, including engineering, service operations, strategy, marketing, managing future growth, expansion and continued innovation. The portfolio includes voice, video, messaging services, software and devices that enable unified communications, video collaboration, conferencing, and mobility. The group is responsible for Microsoft Lync, Lync Mobile for iOS, Android and Windows, Lync Room Systems, Skype In/Out services, and the industry leading partnership ecosystem of communications solutions providers.

Prior to joining Skype, Serafin was corporate vice president of program management and design for Microsoft's services in geospatial data, aerial photogrammetry, speech/audio/vision processing, location/language understanding, and anticipatory computing. During this time he led the platform development of Microsoft’s artificially intelligent personal assistant: Cortana.

Previously, as president and general manager of Microsoft’s Tellme Networks Subsidiary, he was responsible for overseeing the company’s strategy, product development, and business in telecommunications services and applications.

In 2002, Serafin helped develop a broad strategy that led to the formation of the real time communications group. Microsoft's real time communications efforts received many technical and design industry awards. Serafin also oversaw worldwide sales, field marketing, business development and partner channels. Prior to that, he led new research and development investments, M&A and business development partnerships in Microsoft’s Corporate Strategy and Development Group.

Photo of Rowan Trollope

Keynote – Cisco

Rowan Trollope

Senior Vice President and General Manager, Collaboration Technology Group

Rowan Trollope is Senior Vice President and General Manager of Cisco’s Collaboration Technology Group, whose mission is to make collaboration simple. Trollope joined Cisco in 2012 to make a dramatic leap forward in the way people connect and collaborate at work. Since then, he has reinvented Cisco’s collaboration business and made design, affordability, and exponential improvement the guiding principles of product development.

Under Trollope’s leadership, the group has refreshed the entire collaboration technology portfolio, simplifying the product line from 65 to 17 SKUs, reducing the cost of video endpoints by 85 percent, and winning eight Red Dot awards for outstanding product design. To capitalize on mobile and cloud opportunities, the team also built a collaboration cloud platform and its first application, the business messaging service Cisco Spark. As a result, he has created a fast-growing $4 billion collaboration business for Cisco.

Prior to joining Cisco, Trollope led Symantec’s sales, marketing, and product development teams as the group president of the SMB and the business units. He was responsible for growing the company’s software-as-a-service strategy and expanding cloud-based delivery and customer support models. He also managed security product development and sales for the Norton line of consumer products and Symantec’s enterprise security solutions.

Trollope holds a variety of patents in computer security and operating systems maintenance.