Texting is rapidly outpacing voice as the medium of choice for all sorts of formal and informal communications—inside and outside the enterprise. At work, “enterprise communications” increasingly means messaging, and “messaging” means not just IM, but richer collaboration platforms ( a la Slack) that allow for persistent chat, document sharing, and the addition of voice or video channels when necessary. Consumers, meanwhile, increasingly want to use public messaging clients like Facebook Messenger and WhatsApp to reach businesses, government entities, and the like. Enterprise communications decision-makers must understand these and other messaging trends—and what impact they’ll have on traditional forms of communications like email and UC. This track will provide you with specific takeaways including:
* In-depth analysis of team collaboration applications, and information on how to get a handle on those apps that may already be running in your enterprise outside of IT’s control
* Detailed descriptions of how these messaging/team collaboration apps work; how (or whether) they integrate with your existing communications platforms; and what you must do to secure them.
* Which public messaging applications are gaining the most traction, and how they impact the enterprise.
* What the future looks like for email.