WebRTC: What's the Impact on Your Enterprise?
A Conference-Within-A-Conference at Enterprise Connect 2013

The Web RTC program includes breakfast from 8:30 to 9am, lunch from 12 to 1pm, and a cocktail reception from 4-5pm, all taking place in the session area.

The web is already voice-enabled via Skype and other Over-the-Top (OTT) applications, APIs and approaches. But what's available today is proprietary, complicated to implement and expensive to integrate.

And so a new standard, WebRTC, is emerging with the claim that a browser-based approach can overcome the difficulties and costs of the current approaches. WebRTC enables real-time voice and video to be directly embedded into browsers; the browser becomes a primary user interface for communications and collaboration.

WebRTC has some powerful backers — chiefly Google and Mozilla, but Cisco, Avaya and Siemens are all active in the standards process. Microsoft, while announcing support for WebRTC's goals, has come up with its own version and offered it to the standards-setting bodies. Apple, at least so far, has been largely silent. So, we're in a situation where movement towards making the Web truly "multimedia" is gaining momentum, but with competing approaches.

Enterprises have a significant stake in the outcome: Adding voice to the Web could have a huge impact on contact centers and other customer-facing systems, and using a browser-based approach to voice could substantially change requirements for desktop phones, which still account for more than 30% of a new system's purchase price. In addition, a WebRTC-like standard could also:

  • Transform how "client-server" communications is implemented.
  • Reduce customer "lock-in" — browser-based voice and video would reduce the influence of traditional voice and video equipment and service providers.

In short, in the context of your communications and collaboration architecture and procurement plans, WebRTC could dramatically change not only what enterprises buy, but from whom.

This Conference-Within-A Conference will run alongside the rest of the opening day schedule of conference sessions. For registration information click here, and the agenda will be as follows:

Monday, March 18
9:00 AM – 10:30 AM
  Tutorial: Intro to WebRTC - Location: Osceola 5

10:45 AM – 12:00 PM

1:00 PM – 2:00 PM
  Innovating with WebRTC - Location: Osceola 5

2:00 PM – 3:00 PM

3:15 PM – 4:00 PM
  WebRTC and Customer Engagement - Location: Osceola 5

4:00 PM – 5:00 PM
  WebRTC Networking Reception - Location: Osceola 5