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Software-based systems allow communications capabilities to be integrated with other business applications and functions, potentially changing the way that users interact with communications. We’re still in the early stages of this market, but the potential is strong. Such integrations will use APIs (application programming interfaces) and will likely require greater involvement with application teams and developers. The Embedded Communications & APIs track will give you detailed, specific information about the state of integrated communications today, the skill sets and processes that are required to implement such integrations, and the market landscape that is evolving to enable these integrations for the enterprise.

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