Communications is increasingly being seen as a feature to be integrated into business applications, rather than functioning as a standalone platform—at least in some scenarios. But we’re still early in the evolution of this vision, and the APIs (Application Programming Interfaces) that enable this integration are just beginning to be adopted and tried out. The emergence of APIs and embedded communications could change the ways IT/communications decision makers work—potentially requiring closer engagement with application developers within the enterprise, and a need to understand not only the business applications, but the underlying business requirements that drive those applications. This track will help you understand how embedded communications could become a reality, and what it might mean for you.

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