Building Your Enterprise's Strategic Plan
Monday, March 27
Enterprise communications is no longer a silo, and that means that old ways of building a strategic vision and plan need to change. The pace of technology change is also speeding up. Now is the time to start building your plans for keeping up with and even leveraging the strategic transformation that’s coming in the next 3-5 years. You need to be ready for the evolution of today’s communications/collaboration systems, and their potential integration with technologies such as artificial intelligence (AI), advanced analytics, 5G cellular, Internet of Things, voice recognition/speech synthesis, bots, and more.
That’s why Enterprise Connect Orlando 2017 will debut a new one-day conference-within-a-conference: "Enterprise Communications & Collaboration 2020.” The sessions in this conference-within-a-conference reflect the key technology streams that Enterprise Connect covers: Core Communications/Collaboration; Cloud Communications; Video; Contact Center; and Mobility. Forward-looking experts and industry watchers will head up these sessions, delving into the emerging technologies that promise to shape the next wave of strategic decisions that leading enterprises will have to make in 2020.
The purpose of this conference-within-a-conference is to deliver the information that enterprise decision-makers need to understand today about the technology elements that will likely be commercially available and enterprise-ready by 2020. This day is not about painting futuristic, pie-in-the-sky scenarios that may happen “someday.” Instead, sessions will comprise carefully considered discussions that provide a realistic look at the technologies likely to drive enterprise communications decision-making in 2020.
Communications & Collaboration 2020: Will There Be a New Model for Enterprise Communications and Collaboration?
8:00 – 8:45 AM
Big changes happen slowly in the enterprise, and there’s every reason to believe that Unified Communications (UC) will be delivered via CPE for many years to come. A significant and growing minority of users will certainly be served off of UC as a Service (UCaaS) platforms—and many enterprises will evolve to a hybrid cloud model. So given these likely scenarios, will core communications and collaboration really look any different in 2020 than it does now? What technology trends and market developments could open the door for a new model—one that focuses less on the platform, and more on providing discrete functionality to users according to their needs as individuals or as users fitting a given profile?
In this session, industry analysts will give you a picture of the likely state of the basic model for delivering communications to enterprise users in 2020 and beyond. They’ll show you how enterprises are viewing the migration away from traditional PBXs, how rapidly that migration is occurring, and what the new model might look like. They’ll discuss the emerging role of Communications Platform as a Service (CPaaS) and APIs, as well as the potential for mobile-only services, among other changes to the fundamental model. You’ll come away with insights about how to plan for the next generation of your core communications functions, and what sort of environment you’ll be working in as you strive to deliver the right communications capabilities to the right end users in 2020 and beyond.
* Will a core communications platform—either on prem PBX or hosted service—be needed for all users in the 2020 time frame? Or will some users access communications solely through other means, e.g. mobile gateways or API-enabled integrations into business applications?
* What should your investment protection strategy be over the next 3-5 years? How can you maximize use of your installed base, while still providing the features and functions your users may demand?
* Who are the players that are likely to dominate enterprise communications and collaboration in 2020? What new entrants could we see—and what barriers to entry could they face?
* By 2020, will we be on our way toward some fundamental shift in the cost model for supplying enterprise users with communications and collaboration capabilities? What might a new cost model look like, and what might drive it?
Speaker: Tim Banting, Principal Analyst, Current Analysis
Cloud Communications 2020: Will Enterprises Go to UCaaS—and Beyond?
9:00 - 9:45 AM
Today, the issues and decision factors around UC as a Service (UCaaS) and cloud communications are as much financial and organizational as they are technical: Will a hosted service save me money? How much control will I give up, and am I adding a security risk? Will cloud communications enable my enterprise to be more agile, letting me quickly implement features that end users need in order to keep the business competitive? Those issues are likely to continue to dominate the discussion through 2020, but over the same time frame, public cloud infrastructures will only grow in capabilities. That means the next great promise of the cloud is likely to involve the massive compute power it may offer in 3 years.
This session will consider both these factors: The evolution of existing cloud communications services; and the cloud’s potential to transform how we leverage data in conjunction with communications systems. The presentation and follow-up discussion will help you understand how cloud communications providers intend to make their services more appealing to enterprises, and whether these efforts are likely to meet with enterprises’ approval. We’ll then transition into a discussion of how enterprise communications decision-makers may be able to get even more than basic service out of the cloud by 2020. You’ll come away with an understanding of your likely choices about cloud communications over the next three years, and the prospects for leveraging truly transformative analytics driven by massive compute power residing in the public cloud.
* What factors could drive greater enterprise use of cloud communications over the next 3 years? What factors could inhibit that growth?
* What new types of services will cloud communications providers add to their mix over the next 3 years, and will these entice more enterprises to adopt UC as a Service (UCaaS)?
* How might enterprise communications leverage the cloud for capabilities other than basic service, and from what types of cloud providers? If public cloud infrastructures evolve to offer compute power far beyond what most private datacenters can provide, what will this mean for communications?
* What kind of real-time analytics and contextual enhancements to communications systems may become available from cloud computing platforms in 3-5 years?
Speaker: Zeus Kerravala, President, ZK Research
Video 2020: Taking Video and “Visual Collaboration” to the Next Level
10:15 - 11:15 AM
2020 sounds like it’s far in the future, but actually, the three-year gap is now well within the planning horizon of most enterprise communications decision makers. What new video and visual collaboration options will become available to your enterprise over the next three years? And how might you leverage these while continuing to support and grow today’s video systems?
This session will focus on the realistic prospects for the evolution of enterprise video and visual collaboration – what are the short-term developments that could change the shape of teamwork, business conferencing, and data exploration (i.e., using visual analytics and business intelligence tools to summarize datasets)? After an introduction from the leading industry analyst, the audience will hear from vendors with very different perspectives on the broader video space – for both today and tomorrow. The session will look at how some solutions today hint at what might be coming; we’ll also consider the possible impact of products and services that have not yet been developed or invented, but which are clearly feasible in three years. Finally, we’ll help you understand how best to plan for migrating your legacy environment forward.
* Where are we today and where will we be in 3-4 years’ time? What will enterprise visual collaboration tools and solutions look like?
* Will video be an everyday communications medium, or are documents and data far more important?
* Will today’s solutions migrate forward, or are forklift upgrades in the future?
* How will the 3-4 year and 6-8 year horizons differ?
Speaker: Andrew Davis, Partner, Wainhouse Research
Contact Centers 2020: What Will Drive Innovation in the Contact Center?
1:00 - 1:45 PM
History has shown that contact centers are usually at the leading edge of innovation for communications technology, thanks to their promise of measurable ROI and the continual need to stay competitive in how you interact with your customers. There’s every reason to believe that this reality will continue through 2020 and beyond—but what exactly might the innovation picture look like? What is bleeding-edge today but destined to be de rigueur by 2020?
In this session, the leading contact center analyst will discuss the trends that will shape the contact center over the next three years. She’ll discuss how current trends like cloud and analytics will mature and continue to change, and what emerging trends, not yet common, will become more widespread. You’ll come away from the session with a sense of what will make up the roadmap for your contact center over the next 3 years and beyond.
* If your contact center isn’t in the cloud now, will it be by 2020? If not by then, will it ever?
* What will be the relationship among your core communications, contact center, and CRM systems in 2020? What will be the technology and vendor mix in that time frame?
* What mix of media should you plan for circa 2020? How will you provide multichannel capabilities in 3 years vs. how it’s done today, and what vendors will you turn to?
* How advanced will analytics be by 2020, and how effectively will you be able to incorporate analytics in your contact center?
* Who are the new players to watch, and how will the incumbents position themselves?
Speaker: Sheila McGee-Smith, President & Principal Analyst, McGee-Smith Analytics
Mobility 2020: Where the Mobile Enterprise Is Headed
2:00 - 3:00 PM
There’s little doubt that enterprise users, like the public as a whole, will only grow more mobile over the next 3 years. So how will the ever-growing desire for mobility in the workforce manifest itself in the functionality you’ll have to support? And how will the available networks, devices, and services respond to (and drive) these demands?
In this session, a leading mobility analyst will describe the emerging technologies that are likely to be ready for prime time in 2020, and how their availability and adoption will affect your enterprise communications environment. He’ll then discuss these trends with a panel of industry leaders whose companies will be driving many of these developments. You’ll get a clear understanding of what we’re likely to see with regard to developments such as 5G, Internet of Things (IoT), WiFi advances, and the desire of workers to “cut the cord” from the enterprise communications system. You’ll come away ready to start crafting your own mobility roadmap for 2020.
* How close to reality will 5G be by 2020? If 5G is not being deployed at scale in 2020, what are the important trends in public wireless that my enterprise will be dealing with?
* Is it safe to assume IoT adoption will be widespread in many enterprises by 2020, and if so, how will IoT be transforming my communications environment? Will my network be carrying large amounts of IoT traffic by 2020? How much might end users be interacting with the “things” in my network?
* Will demand for mobile substitution drastically reduce the number of desk phones and PC-based softphones my enterprise needs to support? What do I need to know to be prepared to support mobile substitution?
* Will there be a “spectrum crunch” in the 2020 time frame that affects carriers’ ability to roll out new services? Will carriers try to use unlicensed spectrum, and how might this affect my company’s WiFi deployments?
* What new developments can we expect in WiFi? What will the next generation of 802.11 standards enable?
Wrapup: Moving Your Communications & Collaboration Forward to 2020
3:15 - 4:00 PM
To close out our conference-within-a-conference, we’ll bring together a panel of experts to help you synthesize the information and trends that have been discussed throughout the day. They’ll help you assess how realistic the promise of many of these trends really is, and how to prioritize the decision-making that’s likely to be required over the next three years. You’ll learn how these trends may affect one another, what issues are likely to be most pressing, and how you can begin to prepare your strategic vision for the next decade.